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Posted In T-Shirt Tips
What It Takes to Make It as a Custom T-Shirt Maker
It’s tough to set up a business these days. Most cost a lot of money to start up and require an investment in time. Worse, a lot of businesses can’t completely capture your passions all at once—a must to keep you going through the tough times. If you’re the type who’s into fashion and has a flair for the artistic—or avant-garde—then being a custom t-shirt maker might be right for you. It isn’t too hard or costly to set up and allows you to express your own unique brand of art at the same time. So what exactly will it take?
If You Fail to Plan, You Plan to Fail.
Unfortunately, you do have to get the boring parts out of the way. And that involves answering the fundamental question: what kind of t shirts are you planning to put on the market? This is important because it will help you decide what kind of brand you’ll build, and who will be the target market for your creations. Are you going to design kid’s shirts with cutesy prints and pastel colors? Are you going for the sport bunch with loud, aggressive colors and all-action designs? Your brand and your target market are two of the major considerations if you want to become a certified t-shirt maker.
Once you’ve decided, lay it all out in a t-shirt maker plan customized to fit your vision. It will help guide the choices you make for materials and will help you sell your idea to investors, unless you’re cool with paying for everything yourself. The next step will be to apply for a county business permit. Again, not the most fun thing in the world, but it will keep everything legal and safe and let you operate without fear of being the first t-shirt maker to be shut down by the law.
It also helps if you start sketching out your designs beforehand. With plenty of time to prepare, you can come up with an entire portfolio ready to go when you open for business. You will already give an idea to your public exactly what you are about, letting them decide then and there whether they’ll come back. One tip here is to work with a unified theme or concept. If it’s all skulls, keep it all dark—a teddy bear thrown in isn’t going to do you much good.
Pick Out the Right Stuff
The equipment won’t be too much of a problem. You can pick up cheap blank t-shirts online. It’s best to buy in bulk. If you’re just starting out and don’t want to spend too much yet, it’s a good idea to get a heat press first. Heat presses produce decent graphics and look good enough to wear. It isn’t top drawer, but it will make for a simple everyday shirt. Once your business builds up, you can upgrade to a costlier screen printer.